Everything Matters

In 1884, a patent for "flaked cereal" was applied for by Dr. John Harvey Kellogg. He was trying to improve the vegetarian diet of his hospital patients, by searching for a digestible bread-substitute by the process of boiling wheat. Kellogg accidentally left a pot of boiled wheat to stand and become tempered. When it was put through a rolling process, each grain of wheat emerged as a large, thin flake. When the flakes were baked, they became crisp and light, creating an easy to prepare breakfast when milk was added. His brother Will Keith Kellogg (W.K.) began his cereal-making career in the 1890’s when he assisted his brother, then saw the potential, and on 19 Feb 1906, he created the Battle Creek Toasted Corn Flake Co.